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How Dr. Oetker’s Digital Platform Strategy Evolved to Include Cross-Platform Orchestration
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March 2022
Journal Article
Title
How Dr. Oetker’s Digital Platform Strategy Evolved to Include Cross-Platform Orchestration
Author(s)
Rövekamp, Patrick
Fraunhofer-Institut für Angewandte Informationstechnik FIT
Ollig, Philipp
Fraunhofer-Institut für Angewandte Informationstechnik FIT
Buhl, Hans Ulrich
Keller, Robert
Fraunhofer-Institut für Angewandte Informationstechnik FIT
Christmann, Albert
Remmert, Pascal
Thamm, Tobias
Journal
MIS Quarterly Executive
DOI
10.17705/2msqe.00057
Language
English
Fraunhofer-Institut für Angewandte Informationstechnik FIT
