Optimizing mobile video streaming through collaboration between content providers and 5G networks

The use of the internet and general-purpose networks to transport and consume media content is increasing over years. According to the Ericsson Mobility Report, by 2028, 5G networks will carry 69 percent of the world's smartphone traffic. The largest and fastest-growing mobile data traffic segment is video, including both social media and streaming services, with the delivery of video content expected to account for 80 percent of the mobile data traffic [1]. Beyond purely over-the-top (OTT) distribution, advanced features in next-generation networks, with 5G among them, are a key opportunity to shape the way media is handled and optimize its transport and delivery.