The Future of Innovation Management

In times of digital transformation and often-disruptive markets, companies have to continuously optimize their existing business models and at the same time promote new products and services as well as organizational structures and working processes. Human creativity in combination with artificial intelligence and cognitive systems are key enablers for organizations to optimize their business and better predict and control their innovation processes. Optimized symbiotic interaction between humans and machines needs a methodological approach in order to design and evaluate enhanced innovation processes for generating new ideas and implementing innovative hybrid working scenarios. In this paper, the authors present key elements for the optimization of innovation processes based on established creativity techniques and potentials of cognitive systems.