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2020
Journal Article
Title

Ideation for digital platforms based on a companies' ecosystem

Abstract
No other area shows such a potential for disruption like digital platforms. Like in B2C, now the B2B sector enters the platform economy. However, the identification of potentials for a digital platform is a huge challenge for B2B companies. Mostly, it is not easy to decide, for which customer segment a platform could be promising and which products are capable for a platform. To help companies identify platform potentials, we describe an adequate method for the ideation for digital platforms based on a companies' ecosystem in context business-to-business. The starting point of the method is a portfolio for the selection of an appropriate customer segment and product for the potential analysis. Based on a detailed model of the industries' ecosystem and a catalogue of generic platform use cases, platform ideas are identified. The ideas are designed and rated to receive a decision basis for the company. The method is validated in cooperation with a company from the dairy farm industry.
Author(s)
Wortmann, F.
Ellermann, K.
Kühn, A.
Dumitrescu, R.
Journal
Procedia CIRP  
Conference
Conference on Design (Dn) 2020  
Open Access
DOI
10.1016/j.procir.2020.02.214
Additional full text version
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Language
English
Fraunhofer-Institut für Entwurfstechnik Mechatronik IEM  
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