Planning the Analysis of Use Phase Data in Product Planning

The ongoing digitalization of products offers product managers new potentials to plan future product generations based on data from the use phase instead of assumptions. However, product managers often face difficulties in identifying promising opportunities for analyzing use phase data. In this paper, we propose a method for planning the analysis of use phase data in product planning. It leads product managers from the identification of promising investigation needs to the derivation of specific use cases. The application of the method is shown using the example of a manufacturing company.