Paving the Way Towards an Effective Vision Video Usage: An Exploratory Study

Misalignments between stakeholders' project visions can lead to the elicitation of conflicting requirements. When these conflicts remain undetected, they can necessitate costly changes in late stages of the development process. One approach to avoid such conflicts are so-called vision videos. Vision videos present the project vision held by the stakeholders that create the vision videos. By watching a video created by their peers, stakeholders can detect and resolve misalignments between their project vision and the one presented in the video. Thus far, research has focused on how to create vision videos. Research on how to watch and use a vision video for requirements validation has been limited. If vision videos are created with care, but used without consideration, their full potential may be lost. In this paper, we aim to lay the groundwork for future research on the usage of vision videos by conducting an exploratory study with 128 students working in 21 project teams. Each team used vision videos to align their project vision with those of their customers. Based on this study, we identify 5 possible research avenues and present corresponding research questions. In doing so, we pave the way towards an effective usage of vision videos.