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The impact of product failure on innovation diffusion: The example of the cargo bike as alternative vehicle for urban transport
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2016
Journal Article
Title
The impact of product failure on innovation diffusion: The example of the cargo bike as alternative vehicle for urban transport
Author(s)
Heinrich, L.
Schulz, W.H.
Geis, I.
Journal
Transportation research procedia
Conference
International Scientific Conference on Mobility and Transport Transforming Urban Mobility (mobil.TUM) 2016
Open Access
DOI
10.1016/j.trpro.2016.12.086
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Link
Language
English
Fraunhofer-Institut für Materialfluss und Logistik IML
