Service-oriented business model framework - a service-dominant logic based approach for business modeling in the digital era

The business model (BM) concept has been described as an intermediating tool for managing the transition from technology's potential value into market outcomes. Unfortunately, current business modeling methodologies do not meet specific needs of modeling value (co-)creation in digitally transforming ecosystems (DTE). Based on desktop research and empirical findings this paper proposes a Service-oriented Business Modeling (SoBM) framework to advance the development of market solutions in these environments. Adopting a service-dominant logic's (S-D logic) perspective a service-centric, network-oriented, and transcending solution proposal is presented. It has been designed to identify and leverage digital technology's potential value and to improve the conceptualization of value creation and capturing in a digitally connected physical world.