Service marks as novel innovation indicator

The analysis of services is difficult, due to a lack of appropriate statistical data. In this context, service marks prove to be an interesting novel indicator, showing a significant correlation to innovation. They allow the examination of structures and specialisation in service subsectors, in particular with regard to knowledge-intensive services. Furthermore, it is possible to analyse the area of product-accompanying services in more detail. The recent introduction of European marks has considerably improved the opportunities for country comparison. As the use of service marks as an innovation indicator is still in an early phase, it will be necessary to get more experiences with regard to sectors, countries and offices of registration.