Logistik in der digitalen Wirtschaft. Daten als strategische Ressource

This presentation (in German) was given at the GS1 Switzerland Big Data in Supply Chain Forum held on March 18th, 2015, in Baden, Switzerland. The presentation introduces digitization and "Industrie 4.0" in logistics and supply chain management using a set of case studies. Furthermore, it points to the increasing importance of data in these cases and argues that data must be treated as a strategic resource in firms. The presentation closes with a brief overview about the Fraunhofer Data Innovation Lab in Dortmund, Germany, and a selection of current projects.