Paradigm Shift in the Corporation: The Fractal Factory

European industry has to recognize that its lead in the world market has been caught up with, particulary through Asian competition. High deficits in costs and productivity exist due to rigid, Tayloristic structures. Companies cannot react flexibly to changing conditions. "Fractal factory" methods necessary to solve the structure crisis are illustrated. The fractal factory possesses dynamism and vitality, and can react independently to changing circumstances. The methods and conditions such as structuring, human networking, hierarchy formation and models for remuneration and working time are explained, based on IPA's work with the automobile industry, their suppliers and the engineering industry.