Unzureichende Kenntnisse von Markt und Wettbewerb können zu kostspieligen Fehlentscheidungen führen. Mit den PM-Tools Stärken-Schwächen-Analyse und Portfolio-Analyse der Firma MSC, Sinsheim, stehen dem Anwender zwei PC-unterstützte Werkzeuge zur Verfügung, um Aufgaben im Marketing, Produkt Management oder Vertrieb zeitsparend und noch professioneller durchzuführen.
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Small and medium sized enterprises (SME), in particular, can derive opportunities from voluntary external collaborations in the form of cooperative link-ups. Collaboration with several partners in networks and controlling the success of cooperative link-ups further promote the profitability of companies. Suitable approaches for full control of the success of a cooperative relationship, starting with assessment of companies' capacity for cooperative link-ups through to measurement of the success of cooperations on the basis of appropriate indices, are, however, still in their infancy. This article introduces the reader to the necessity for a systematic assessment of networks and illustrates the present status of controlling of cooperative link-ups in the manufacturing sector.
