Controlling des Kooperationserfolgs

Unzureichende Kenntnisse von Markt und Wettbewerb können zu kostspieligen Fehlentscheidungen führen. Mit den PM-Tools Stärken-Schwächen-Analyse und Portfolio-Analyse der Firma MSC, Sinsheim, stehen dem Anwender zwei PC-unterstützte Werkzeuge zur Verfügung, um Aufgaben im Marketing, Produkt Management oder Vertrieb zeitsparend und noch professioneller durchzuführen.

Small and medium sized enterprises (SME), in particular, can derive opportunities from voluntary external collaborations in the form of cooperative link-ups. Collaboration with several partners in networks and controlling the success of cooperative link-ups further promote the profitability of companies. Suitable approaches for full control of the success of a cooperative relationship, starting with assessment of companies' capacity for cooperative link-ups through to measurement of the success of cooperations on the basis of appropriate indices, are, however, still in their infancy. This article introduces the reader to the necessity for a systematic assessment of networks and illustrates the present status of controlling of cooperative link-ups in the manufacturing sector.