Supply chain adaptation through phases of product innovation life cycles

An innovative product's life cycle affects dynamics of supply chains significantly, necessitating a defined SCM strategy for each life cycle phase. Furthermore, the adaption of the supply chain strategy and structure must be executed quickly, as innovation life cycle phases are often short and phase transitions can occur abruptly. In order to ensure supply chain effectiveness throughout an innovation's life cycle, efficient performance measurement is of high importance. The findings of this paper support metric-driven models for SCM, and the application of a prioritisation of the SCOR performance attributes. During each phase of the product innovation life cycle, the performance attributes need to prioritised to a different extent in response to changing market environments. The framework provides guidance for setting up boundaries for KPI systems by relating supply chain strategies to SCOR performance attributes.