Obstacles to demand response: Why industrial companies do not adapt their power consumption to volatile power generation

Various flexibility options in power systems, such as storage, grid expansion, and demand flexibility, gain increasing importance to balance the intermittent power supply of renewables. On the demand side, especially the industrial sector represents promising potential for Demand Response, i.e., the alignment of its power demand with the current power supply of renewables. However, there exist various obstacles that currently prevent companies from investing in new or (fully) exploiting existing flexibility potentials. In this paper, we investigate how economic, regulatory, technological, organizational, behavioral, informational, and competence obstacles pose barriers for companies to adjust their power consumption flexibly. For this purpose, we combine both a structured literature analysis and a case study. For the case study, we conduct 16 interviews with energy experts from companies from different industries. Our findings reveal that due to technical risk of disrupting the production process, lacking revenues, and too low cost savings, companies do not flexibilize their power consumption. Moreover, in particular, contradictory legislative incentives and missing IT standardization and interoperability represent key obstacles. Therefore, our results constitute a basis for targeted policy making in order to foster the exploitation of (existing) flexibility potential of industrial companies on the demand side.