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  4. Business Model Patterns of IOT Platforms in the B2B Context
 
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2020
Conference Paper
Title

Business Model Patterns of IOT Platforms in the B2B Context

Abstract
The Internet of Things (IoT) enables new business opportunities for industrial companies in the Business-to-Business (B2B) context. Many companies invest into the development of data-driven business models around IoT platforms. However, there is still little systematic research on the characteristics of these business models. Based on a quantitative study, this paper explores patterns and elements of business models in the IoT platform context. Furthermore, based on a qualitative study, it describes and compares IoT platform business models from different industries and emphasizes similarities and differences.
Author(s)
Markfort, Lino  
Universität Leipzig
Kögler, Philipp  
Fraunhofer-Zentrum für Internationales Management und Wissensökonomie IMW  
Arzt, Alexander  
Fraunhofer-Zentrum für Internationales Management und Wissensökonomie IMW  
Gebauer, Heiko  
Fraunhofer-Zentrum für Internationales Management und Wissensökonomie IMW  
Mainwork
Spring Servitization Conference "Advanced Services for Sustainability and Growth" 2020. Proceedings  
Conference
Spring Servitization Conference (SSC) 2020  
Language
English
Fraunhofer-Zentrum für Internationales Management und Wissensökonomie IMW  
Keyword(s)
  • business model patterns

  • IOT platforms

  • Business Ecosystem

  • Digital services

  • manufacturing companies

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