How to exploit the digitalization potential of business processes

Process improvement is the most value-adding activity in the BPM lifecycle. Despite ma-ture knowledge, many approaches have been criticized to lack guidance on how to put process improvement into practice. Given the variety of emerging digital technologies, organizations not only face the process improvement black box, but also high uncertainty regarding digital technologies. We thus propose a method that supports organizations in exploiting the digitalization potential of their processes. To do so, we adopted action de-sign research (ADR) and situational method engineering (SME). We conducted two de-sign cycles involving practitioners (i.e., managers and BPM experts) and end-users (i.e., process owners and participants). In the first cycle, we evaluated our methods alpha version by inter viewing practitioners from five organizations. In the second cycle, we evaluated the beta version via real-world case studies. In this paper, we include detailed results of one case study, which we conducted at a semiconductor manufacturer.