Emerging service organization in manufacturing enterprises

The Dynamic Pathway Model of Servitization is provided to analyze the dynamic pathways of emerging Service-relevant tasks, persons, process-es, and organizational structure in manufacturing enterprises. In addition, the Typology of Servitization Strategies conceptualizes a company's decision to execute its Servitization strategy by using either its Service Marketing or its Service Engineering competence, resulting in specific requirements for each of the seven developmental stages.