DigiTales2GO: Concept for Describing and Assessing Start-ups for Managing Trends DigiTales2GO: Konzept zur Erfassung und Bewertung von Start-ups im Trendmanagement

Observing and analyzing start-ups is a new possibility to identify trends and an alternative approach to generic trend literature which has been criticized for its methodology. The paper describes the concept and prototype of an application which displays start-up data, emerging technologies, and trends and invites employees to rate these items. The wisdom of the crowd generates data that can be used in innovation or trend management to identify trends and derive actions for companies. The interaction by a simple swipe on the smartphone is a novel approach in this area, which has not yet been implemented on similar applications. However, this approach is promising in the context of new work, as the presented evaluation of the prototype shows. General considerations, important functionalities, and possibilities to extend the concept implemented in the prototype, are discussed.