Green Advantage: Key Differentiators in Business Sustainability

Sustainability ambitions and strategies vary widely between companies. While some companies still view ecological sustainability as a necessary evil, others see it as an opportunity to boost a firm’s performance. This paper focusses on what differentiates successful companies and less successful ones regarding their sustainability approach. Differences in approaches towards measuring tools, as well as in where the responsibilities for the topic lie within the company allow for recommendations on how to approach sustainability initiatives successfully.