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  4. Marketing in New Technology-Based Firms
 
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1997
Book Article
Title

Marketing in New Technology-Based Firms

Author(s)
Pleschak, F.
Werner, H.
Wupperfeld, U.
Mainwork
Technology-Based Firms in the Innovation Process  
Language
English
Fraunhofer-Institut für System- und Innovationsforschung ISI  
Keyword(s)
  • Marketing

  • innovation and invention

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