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Marketing in New Technology-Based Firms
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1997
Book Article
Title
Marketing in New Technology-Based Firms
Author(s)
Pleschak, F.
Werner, H.
Wupperfeld, U.
Mainwork
Technology-Based Firms in the Innovation Process
Language
English
Fraunhofer-Institut für System- und Innovationsforschung ISI
Keyword(s)
Marketing
innovation and invention