From Idea to Market: The THESEUS Innovation Center for the Internet of Services

How can a novel abstract theme like the Internet of Services be made readily understandable to a broad target audience? And what kind of support can be given to the transitional phase of developments made in the THESEUS - Technologies for the Internet of Services - research program? It was the quest for answers to these two basic questions that led to the decision to found the THESEUS Innovation Center for the Internet of Services in 2009.