A digital push with real impact - Mapping effective digital nudging elements to contexts to promote environmentally sustainable behavior

The ongoing environmental deterioration is mainly human-induced. In various daily contexts, individuals can make small choices in favor of environmentally sustainable behavior to counteract this effect. With everincreasing digitalization, these decisions are shifted toward a digital world. Digital nudging presents a promising approach to foster environmentally sustainable behavior without restricting the freedom of choice. However, research on digital nudging appears to be highly fragmented, leaving information systems designers without guidance on which nudging elements to choose in a specific context. By conducting a structured literature review followed by a framework development, this paper provides an information systems design perspective that matches digital nudging elements on context decision types and indicates the effectiveness of their combination. Thus, the provided framework is of practical use for designing effective digital nudging elements. Moreover, it contributes to research by identifying meta-inferences of the current status quo and offering impulses for future research.