Organizational implementation of technology platforms in diversified companies

The significance of technology platforms as technology focused organization forms is growing in diversified companies. The reason is that technology platforms support diversified companies to handle the conflicting priorities of individualized innovations and generating synergies. Hence, the success of diversified companies can be significantly affected by the systematic design of technology platforms. Key prerequisite for such a systematic platform design is the consistent description of the various organizational implementation options for technology platforms. In practice however, companies find it difficult to consistently describe the various organizational implementation options for technology platforms. The reason is that there is no established opinion in theory on how to systematically describe the organizational implementation of technology platforms. As a consequence, a misalignment of technology platforms in diversified companies is noticeable, leading to unsustainable technology platform concepts. Therefore, the objective of this paper is the development of a model that enables the systematic description of the organizational implementation options of technology platforms in diversified companies.