Mobility experience types

To design successful, sustainable future mobility systems, it is crucial to provide incentives for commuters to change to eco-friendly alternative routes and means of transport. We believe that this can be realized by a user-centered, need-based design of a mobility infrastructure combined with an intelligent planning system that provides a positive commuting experience. As a first step towards this goal, we conducted interactive focus groups with commuters to identify their motivational drivers as well as opportunities for a positive, personalized commuting experience. The results reveal the demand to support the hedonic use of ways (taking routes for the enjoyable experience itself) and a segmentation into four mobility experience types (MxT) describing commuting and interaction preferences of commuters based on their need's profile.