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2011
Conference Paper
Title
Cultural diversity as a factor of companies' international activities
Title Supplement
Case of Indo-German R&D collaboration
Abstract
This paper investigates cultural diversity as an aspect of companies' international activities in case of Indo-German R&D collaboration. On basis of semi-structured interviews, a case study approach is used to gain insights into intercultural interaction. Our findings show that international R&D collaboration is influenced by cross-cultural issues indicating the importance for a better understanding of cultural differences.