Identification of Product Development Goals to Increase Organizational Resilience

The corporate function of product development is of particular importance, as innovative products offer a promising opportunity to create competitive advantages and thus secure the company's existence or even enable a company to increase its market share. However, current literature lacks an overall view of possible product development goals. Hence, this paper aims to provide a hierarchical overview of product development goals based on an extensive literature review. With the help of the results of this work, manufacturing companies are able to conduct an uncomplicated examination of product development goals and prioritize them according to their planned short-term as well as long-term future.