Optimal Incremental Innovation - A Mathematical Programming Approach for Integrating R&D & Marketing

New operational definitions of incremental innovation, standard innovation, and radical innovation, are constructed using our "technometric bechmarking" model. Based on this definition, optimal incremental innovation is formulated as a linear programming problem.The model is illustrated by an actual case: reconfiguration of a gamma camera. It is shown how this model can contribute to improved allocation of research and development (R&D) resources, by integrating marketing and R&D in a single decision-support model.