Product Development for International Markets: Tools for Excelling in Frugal Engineering

When entering international markets, companies often face the problem of diversity: designing a solution for unfamiliar target groups with backgrounds, needs and goals that differ from the ones of their home countries. This is especially true for emerging and developing markets that call for simple solutions, so-called frugal innovations. This chapter gives an insight into the specifics of diversity to then create an understanding of frugal innovations and frugal engineering, i.e. product development processes aimed at this type of innovation. It shows relevant success factors and details valuable methods for product developers that want to succeed in international markets.