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15 July 2023
Book Article
Titel
Unlocking digital value at the intersection of organizational digital transformation and digital business ecosystems
Titel Supplements
Chapter 4
Abstract
Digital technologies promise to unlock new types of value for organizations and fundamentally change existing business practices. The challenge for today’s organizations is not buying into the new mantra related to digital transformation but understanding what they need to do to adapt - individually and in relationship with other organisations. This chapter leverages decades of academic thought leadership as a way to establish a set of managerial implications to guide organizations through their digital evolution. The challenge from an academic perspective is that these implications sit at the intersection between two mostly isolated research streams: Organizational digital transformation (ODT) focuses on the digital improvement process of individual incumbents, and digital business ecosystems (DBEs) focuses on digitally-enabled value co-creation across organizations. Joining the forces of both research streams, our work aims to assess what empirical evidence and theoretical explanation exist at their intersection. After conducting a comprehensive two-phased literature review, we derive four convergent assumptions and draw implications for managers. We also share a framework that illustrates ODT and DBE as a ‘means to an end of the other’ connected in a cyclical relationship to meet digitally induced challenges. Building on real-world examples, this framework offers a guide to support organizations in their digital journey individually and in the context of digital ecosystems.
Author(s)