Interactive product visualization for an in-store sales support system for the clothing retail

The development of an in-store sales support system that focuses on the "virtual try-on" of clothing is the aim of the research project "IntExMa". Based on sophisticated virtual reality technology, the interactive system provides visualization of made-to-measure shirts in combination with digital customer counterparts. The system is intended for seamless integration into existing processes at the point-of-sale and for the support of the collaborative consultation process between salesperson and customer. This paper describes the various system parts stemming from different research disciplines and their integration under the goal of high usability in an everyday setting.