Efficient technology intelligence by search field strategies

One of the most crucial influencing factors on company's innovation capability and therefore sustainable success are technologies. In innovation management the use of search fields as orientation guide for the identification of new products is widely common. Yet, the transfer to technology management is not done fully. The identification of appropriate technological developments, which lead to future technological chances and risks, is getting more and more a challenge. In the light of accelerated technical progress the potential fields of observation for the technology intelligence is exponentially growing. The paper presents a model of monitoring radars using the search field idea for the orientation of the technology intelligence. It is shown that the definition of the relevant information demand by search fields and corresponding strategies under consideration of the technological basis and company characteristics leads to a higher transparency and efficiency of the technology intelligence.