The SmartSI Compass: A method for generating smart service innovation ideas

Smart Service Innovations (SmartSIs) are crucial for future competitiveness, but established organizations often struggle with the complexity of generating SmartSI ideas. Thus, we propose the SmartSI Compass, a method for systematically generating SmartSI ideas drawing from current smart service research and being theoretically anchored in technological, value creation, and systems perspectives. We developed the method in collaboration with practitioners according to design science research. With the SmartSI Compass, we make a prescriptive contribution to the body of knowledge on the initiation phase of digital innovation and support practitioners in generating SmartSI ideas.