How to overcome the market entrance barrier and achieve the market breakthrough in AAL

Since the changing demographics the European Commission as well as near all national funding organisations see the necessity to support assisted technologies through huge funding instruments. Despite its tremendous market potential, AAL (Ambient Assisted Living) is still on the cusp of a mainstream break-through. A lack of viable business models is considered almost unanimously to be the greatest market obstacle to a broad implementation of innovative AAL systems. This paper describes the sustainable approach by universAAL and AALOA to overcome this market entrance barrier by mobilizing the AAL community and influencing the funding programs to achieve the market breakthrough in AAL.