Publica
Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten. Matching eCommerce platform services with business models
| Stanford-Smith, B.:
E-work and E-commerce. Novel Solutions and practices for a Global Networked Economy
Amsterdam: IOS Press; Ohmsha, 2001
ISBN: 1-58603-205-4
ISBN: 4-274-90469-5 |
| eBusiness and eWork Conference (e2001) <2001, Venice> |
|
| English |
| Conference Paper |
| Fraunhofer ISST () |
| E-Commerce; E-business; business-model |
Abstract
In this paper we outline an approach for combining business models into an overall business model, based on a cost-benefit analysis. The overall business model constituents are then mapped onto eCommerce platform components. Thus, we can determine contribution margins for individual or bundlings of eCommerce components. That provides a basis for forecasting and controlling the success of these services. Using the business model of the GeoMarkt. NRW B2B marketplace for geospatial information as an example we illustrate the approach.