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2001
Conference Paper
Title

Matching eCommerce platform services with business models

Abstract
In this paper we outline an approach for combining business models into an overall business model, based on a cost-benefit analysis. The overall business model constituents are then mapped onto eCommerce platform components. Thus, we can determine contribution margins for individual or bundlings of eCommerce components. That provides a basis for forecasting and controlling the success of these services. Using the business model of the GeoMarkt. NRW B2B marketplace for geospatial information as an example we illustrate the approach.
Author(s)
Holtkamp, B.
Gartmann, R.
Fraunhofer-Institut für Software- und Systemtechnik ISST  
Mainwork
E-work and E-commerce. Novel Solutions and practices for a Global Networked Economy  
Conference
eBusiness and eWork Conference (e2001) 2001  
Language
English
Fraunhofer-Institut für Software- und Systemtechnik ISST  
Keyword(s)
  • E-Commerce

  • E-business

  • business-model

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