Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.

Matching eCommerce platform services with business models

: Holtkamp, B.; Gartmann, R.

Stanford-Smith, B.:
E-work and E-commerce. Novel Solutions and practices for a Global Networked Economy
Amsterdam: IOS Press; Ohmsha, 2001
ISBN: 1-58603-205-4
ISBN: 4-274-90469-5
eBusiness and eWork Conference (e2001) <2001, Venice>
Conference Paper
Fraunhofer ISST ()
E-Commerce; E-business; business-model

In this paper we outline an approach for combining business models into an overall business model, based on a cost-benefit analysis. The overall business model constituents are then mapped onto eCommerce platform components. Thus, we can determine contribution margins for individual or bundlings of eCommerce components. That provides a basis for forecasting and controlling the success of these services. Using the business model of the GeoMarkt. NRW B2B marketplace for geospatial information as an example we illustrate the approach.