Markfort, LinoLinoMarkfortHaugk, SebastianSebastianHaugkTangour, CyrineCyrineTangour2022-03-142022-03-142019https://publica.fraunhofer.de/handle/publica/40812410.1007/978-3-030-30874-2_30Platforms change numerous industries in a very short time. Many companies therefore want to become platforms themselves. Our paper gives a brief overview of the most important concepts in the area of platform-based business models and business ecosystems. In addition, from three approaches to transforming traditional business models into platform companies, we derive recommendations on how companies should position themselves to become platform companies.enplatform business modelecosystembusiness model transformationSo You Want to Be a Platform: Where to Start?conference paper