Wortmann, F.F.WortmannEllermann, K.K.EllermannKühn, A.A.KühnDumitrescu, R.R.Dumitrescu2022-03-062022-03-062020https://publica.fraunhofer.de/handle/publica/26521210.1016/j.procir.2020.02.214No other area shows such a potential for disruption like digital platforms. Like in B2C, now the B2B sector enters the platform economy. However, the identification of potentials for a digital platform is a huge challenge for B2B companies. Mostly, it is not easy to decide, for which customer segment a platform could be promising and which products are capable for a platform. To help companies identify platform potentials, we describe an adequate method for the ideation for digital platforms based on a companies' ecosystem in context business-to-business. The starting point of the method is a portfolio for the selection of an appropriate customer segment and product for the potential analysis. Based on a detailed model of the industries' ecosystem and a catalogue of generic platform use cases, platform ideas are identified. The ideas are designed and rated to receive a decision basis for the company. The method is validated in cooperation with a company from the dairy farm industry.enjournal article