Under CopyrightMattick, AnhAnhMattickKlobucaric, BarbaraBarbaraKlobucaric2025-02-242025-02-242024-09-05https://doi.org/10.24406/publica-4311https://publica.fraunhofer.de/handle/publica/48420210.24406/publica-4311The circular economy, which emphasizes recycling and reusing materials, is gaining traction, but it may still contribute to increased resource consumption if overall product and service demand is not curbed. Recycling alone cannot resolve the environmental crisis. Therefore, it is crucial to adopt a sufficiency-driven business model that directly tackles unsustainable consumption. Unlike efficiency, which is primarily technology-driven, sufficiency integrates social and ecological limits, ensuring that consumption remains within planetary boundaries and respects global equity. This approach is vital for achieving genuinely sustainable business practices.enNachhaltigkeitSustainabilitySuffizienzSufficiencyBusiness ModelsGeschäftsmodelle300 Sozialwissenschaften::330 Wirtschaftposter