Hüsig, S.S.HüsigKohn, S.S.KohnPoskela, J.J.Poskela2022-03-102022-03-102005https://publica.fraunhofer.de/handle/publica/349015This paper presents the results of an empirical study examining the role of process formalization in the early phases of the innovation process - the so-called fuzzy front-end (FFE). First the pros and cons as well as the possible elements of a standardized front-end process will be discussed. Second success measures for the front-end will be developed as well as the hypothetical relation between front-end process and success. This conceptual model has been tested in an empirical study which supports the hypothesis that a clearly structured process promotes front-end success.enInnovationsprozeßproduct developmentproduct innovationFuzzy Front-End (FFE)Produktentwicklung670conference paper