Plewe, Daniela AlinaDaniela AlinaPleweOng, RuianRuianOngRöcker, CarstenCarstenRöcker2022-03-132022-03-132015https://publica.fraunhofer.de/handle/publica/39014310.1007/978-3-319-20895-4_692-s2.0-84947267293The core value proposition for most hospitality brands is to provide unique customer experiences; therefore we expect commercially viable opportunities for ambient intelligence systems in hospitality in general, and the high-end sector in particular. We believe that ambient intelligence systems paired with principles of Aesthetic Intelligence could facilitate such unique experiences and at the same time strengthen and differentiate the brands. This paper gives an overview of challenges in this field, reviews research and outlines future scenarios enhancing safety, economic optimisation and - especially - convenience for hotel guests.enNAT004670conference paper