Hörold, StephanStephanHöroldKummer, RobertRobertKummerSander, BastianBastianSanderMayas, CindyCindyMayasKrömker, HeidiHeidiKrömker2022-03-132022-03-132016https://publica.fraunhofer.de/handle/publica/39619610.1007/978-3-319-39513-5_24Changing general conditions, e.g. demographic change, rural flight and diminishing funds, and new expectations from mass transit users are compelling transportation companies, especially mass transit authorities, to develop new and flexible mobility services. This paper describes an approach that combines methods of service and usability engineering and also presents the initial results of analyses and specifications. The findings reveal the different views of companies and users and serve to identify the challenges of and opportunities for new flexible and user-centered mobility services.enconference paper