Fähnrich, K.-P.K.-P.Fähnrich2022-03-092022-03-092002https://publica.fraunhofer.de/handle/publica/340224The following paper focusses on "Trends in Service Management" and change drivers in the area of new service products, organisational factors and enabling technologies. "Service Engineering" is discussed as a new methodological basis for the customer oriented design of services.enconference paper