Gossen, MaikeMaikeGossenTröger, JosephineJosephineTrögerFrick, VivianVivianFrick2024-05-152024-05-152024https://publica.fraunhofer.de/handle/publica/467865This chapter discusses the limited effectiveness of sufficiency-promoting communications as a result of larger structural causes that prevent companies from implementing effective sufficiency approaches in their communications as well as in their overarching business strategies - namely, pro-consumption advertising and the growth-oriented economy.enbook article