Kirisci, P.T.P.T.KirisciKlein, P.P.KleinModzelewski, M.M.ModzelewskiLawo, M.M.LawoMohamad, Y.Y.MohamadFiddian, T.T.FiddianBowden, C.C.BowdenFennell, A.A.FennellO'Connor, J.J.O'Connor2022-03-112022-03-112011https://publica.fraunhofer.de/handle/publica/37321210.1007/978-3-642-21663-3_8In this paper an approach to improve the design of every day consumer products for inclusive design with a focus on elderly people with mild to medium physical and sensory impairments is presented. As mainstream manufactures do not have a detailed understanding of the needs of this target group the idea is to use a Virtual Human Model that covers these impairments. A Virtual Laboratory with three design phases is the approach to allow designers to plan and evaluate the user interfaces of their products. The paper gives a state of the art and presents the Virtual User Model as a mixture of human and environment context. In this paper we present results of an detailed ethnographic study. The research carried out on a group of 58 elderly people from the UK, Ireland and Germany who had a range of three mild-to-medium impairments; hearing, vision and manual dexterity.enaccessibilityusabilityproduct designinteraction designuser interfacevirtualavatarDigital Human Modelinclusionuniversal designdesign for allinclusive design004005006conference paper