Bartels, Nedo AlexanderNedo AlexanderBartels2022-05-132022-05-132021-12-15https://publica.fraunhofer.de/handle/publica/41761810.5278/JBM.V9I3.6239How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), which merges the approaches of Business Model Canvas (BMC), Business Model Navigator (BMN), and Morphological Box.enjournal article