Götze, U.U.GötzePeças, P.P.PeçasSchmidt, A.A.SchmidtSymmank, C.C.SymmankHenriques, E.E.HenriquesRibeiro, I.I.RibeiroSchüller, M.M.Schüller2022-03-052022-03-052017https://publica.fraunhofer.de/handle/publica/24948510.1016/j.procir.2016.11.2402-s2.0-85020002010Life Cycle Engineering (LCE) is a promising approach for directing engineering activities towards sustainability. Although LCE includes not only technical and ecological but also economic target figures, management-orientation is rather limited and issues affecting the success of innovation processes are neglected. This is shown based on a literature review. For contributing towards closing this gap, this paper presents suggestions to foster the market-, customer-, and supply chain-orientation of LCE: its extension by business modeling and integration with Target Costing. Elements of these approaches are illustrated by the research activities of the Cluster of Excellence MERGE.enjournal article