Heidrich, JensJensHeidrichTrendowicz, AdamAdamTrendowiczEbert, ChristofChristofEbert2022-03-052022-03-052016https://publica.fraunhofer.de/handle/publica/24401010.1109/MS.2016.992-s2.0-84977126890Knowing about big data's potential for exploiting new business ideas is a key capability for staying successful in the market. Potential analysis provides a systematic way to identify and close the gap between big data's possible benefits and the ability to turn that data into business value.enPRO-OPTBig Datasoftware developmentsoftware engineeringcomputer architecturesmart ecosystem005journal article