Warnecke, H.-J.H.-J.WarneckeHüser, M.M.Hüser2022-03-032022-03-031994https://publica.fraunhofer.de/handle/publica/185325As a result of intensified competition due to the transition from a seller's to a buyer's market, it is becoming increasingly important for companies to reduce costs or increase utility for the customer. An advantage achieved through ongoing product and process innovation cannot be maintained forever. The know-how will ultimately become common knowledge and will seep through to competitors or threshold countries. Companies in the industrial world can only pursue two strategies in order to maintain competitiveness.enadvanced manufacturingKostensenkungWettbewerbsfähigkeit670book article