Körner, ChristineChristineKörnerHecker, DirkDirkHeckerMay, MichaelMichaelMayWrobel, StefanStefanWrobel2022-03-112022-03-112010https://publica.fraunhofer.de/handle/publica/36630310.1007/978-3-642-12326-9_5A growing number of companies and public institutions use mobility data in their day-to-day business. One type of usage is the analysis of spatio-temporal interactions between mobile entities and geographic locations. In practice the employed measures depend on application demands and use context-specific terminology. Thus, a patchwork of measures has evolved which is not suitable for methodological research and interdisciplinary ex-change of ideas. The measures lack a systematic formalization and a uni-form terminology. In this paper we therefore systematically define meas-ures for entity-location interactions which we name visit potential. We provide a common vocabulary that can be applied for an entire class of mobility applications. We present two real-world scenarios which apply entity-location interaction measures and demonstrate how the employed measures can be precisely defined in terms of visit potential.enentity-location interactionvisit potential measuresoutdoor advertisingmobility data005006629conference paper