CC BY-NC-ND 4.0Roßnagel, AlexanderAlexanderRoßnagelGeminn, ChristianChristianGeminnFriedewald, MichaelKaraboga, Murat2024-04-222024-05-082024-09-102024-09-172024-04-222024https://doi.org/10.24406/publica-2621https://publica.fraunhofer.de/handle/publica/462114https://doi.org/10.24406/publica-262110.24406/publica-2621This policy paper discusses the impact of the General Data Protection Regulation (GDPR) on data subjects, particularly consumers. It highlights that while the GDPR has improved the rights of consumers, it has also created legal uncertainty and failed to provide adequate protection in certain areas, such as scoring. The text suggests 33 amendments to the GDPR to strengthen consumer rights and reduce the power asymmetry between data controllers and data subjects. It emphasizes the need for clear guidelines and specifications to ensure the effective application of the GDPR's consumer-friendly provisions. It concludes that these amendments will enhance the consistency and effectiveness of the regulation.enData protectionConsumer protectionGDPRpaper