Holtkamp, B.B.HoltkampGartmann, R.R.Gartmann2022-03-092022-03-092001https://publica.fraunhofer.de/handle/publica/337915In this paper we outline an approach for combining business models into an overall business model, based on a cost-benefit analysis. The overall business model constituents are then mapped onto eCommerce platform components. Thus, we can determine contribution margins for individual or bundlings of eCommerce components. That provides a basis for forecasting and controlling the success of these services. Using the business model of the GeoMarkt. NRW B2B marketplace for geospatial information as an example we illustrate the approach.enE-CommerceE-businessbusiness-model004conference paper